Association of American Publishers (candidate selection and proposal review for Professional and Scholarly Publishing campaign)


American Demographics Magazine (marketing and special sales consultation for demographic and health care titles)


BijaB (content strategy development)


Chronicle Books (electronic publishing evaluation/library market focus group)


EBSCO (consultation to online business development team)


Education Commission on the States (information products marketing strategy)


Digital Memoirs (partner in a personal history business)


First Resource (focus groups on social networks; in-depth interviews with real estate investors, hospitality industry market niche analysis; consumer qualitative and quantitative research for an online classified offering)


e-Global Library (library focus groups; survey design and analysis)


Genesis, Inc (continuing market research and/or product development for selected corporate clients including Gatorade, Inc. Gerber Products Company, IHS, Schwinn Bicycle, Corporate Express, Quaker Oats, Vail Resorts)


Gerber Products Company (acted as agent for the development of a publishing program using Gerber content with a major trade publisher)


HarperSanFrancisco (library market promotion and publicity)


Herter Studio (research and idea generation for various clients including National Geographic Society, Simple Abundance)


iModerate (rubric design and implementation of moderator baseline evaluation)


Information Handling Services (workshop organization and electronic rights research/product commercialization research for General Motors)


Jones International University (focus groups, book distribution research, school and library market book promotions plan, presenter selection and liaison for national conference on distance learning)


Library of Congress (research on potential publisher alliances)


Microsoft/Home (school and library market analysis)


National Conference of State Legislatures (library market book development and special sales/research of co-marketing relationships with other publishers)


netLibrary.com (acquisitions strategy research for e-book developer; focus group preparation and implementation)


Radar Communications (ethnographic video research interviews and analysis for a multinational flavor company)


Rocky Mountain News (creation, development and execution of original fiction series to celebrate the 150th anniversary of Denver and the Rocky Mountain News)


SAGE Publishing (focus group preparation and implementation with public librarians)


Simple Abundance (consumer focus groups re product development strategies for highly successful trade, non-fiction publication)


Time Warner, Inc. (education market overview)


USWEST (now Qwest) (content development for DiveIn website, publishing partner research/development, negotiations and legal interface with online personalities, website indexing management, publishing partner research, online content development)



Conducted primary and secondary research to position an in-room Yoga product for the Hotel Industry.



“Laurie played a critical role that clearly benefitted our client by identifying multiple niche opportunity areas for their products in the hospitality industry. The work exceeded my expectations - and that of the client’s.”


Stu Perlmeter, Principal First Resource, Inc.




CO-DEVELOPED  CONCEPT, CREATION AND MARKETING OF A DIGITAL PERSONAL HISTORY BUSINESS.



”DIGITAL MEMOIRS  PRODUCED A WONDERFUL HISTORY OF MY HUSBAND’S LIFE THAT WE CONTINUE TO SHARE WITH CHILDREN AND GRANDCHILDREN ALIKE. IT WAS A FUN, WARM AND ENDURING EXPERIENCE FOR US.”


ROBYN LOUP, DENVER

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